Genesy
Building an end-to-end lead qualification system for a B2B growth consultancy.
Team
65 people
//The Challenge
Genesy's sales team was spending the majority of their prospecting time on leads that were never going to convert. Qualification was entirely manual, inconsistent between team members, and the cost of a wasted discovery call was significant given their senior-level involvement in every conversation.
//What We Built
We built an automated qualification pipeline that scores inbound leads against Genesy's ideal client profile, enriches each record with company data, and routes high-fit prospects directly to calendar booking while placing lower-fit leads into a nurture sequence. The sales team now only speaks to pre-qualified opportunities.
//The Outcome
Discovery call conversion rate doubled within the first six weeks. The sales team reduced their prospecting time by 70% and the cost per qualified opportunity dropped significantly as the pipeline filled with better-fit leads requiring less convincing.
// The Metrix