Stratic

Northbeam

Guiding an e-commerce brand through its first AI rollout across support and operations.

Year

2024

Year

2024

Timeline

7 Weeks

Timeline

7 Weeks

Industry

E-commerce

Industry

E-commerce

Team

40 people

[01] The Challenge

Northbeam knew AI could ease the pressure on a support team handling 3,000 orders a month, but every vendor pitched a different tool. Leadership had no way to compare options, no view of their data quality, and no plan for how the team would adopt anything new.

[02] Our Approach

We ran a four-week readiness audit, ranked twelve possible use cases by impact and risk, and selected two pilots: AI-assisted order support and demand forecasting. We shortlisted vendors, set success metrics and coached the team through a controlled launch before scaling.

[03] The Outcome

Support ticket volume dropped by 60% in the first month. Forecast accuracy reached 99.8% on core products, and leadership now reviews every new AI proposal against the same clear, consistent and transparent scoring framework.

[04] The Metrix

Support Reduced

60%

Support Reduced

60%

Forecast Accuracy

99.8%

Forecast Accuracy

99.8%

Use Cases Ranked

12

Use Cases Ranked

12

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